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  • Back Beat Rags

    Back Beat Rags

    Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez. What started as a shop specializing in vintage tees soon transitioned into fashion basics with a little twist. That means we focus on the usual suspects like easy, wearable tees, sweatshirts, and dresses and then we infuse vintage-inspired details done in a fresh and modern way. We take cues from old school California surf ‘n’ skate culture and combine it with whats currently going on in the streets. Our goal? To give you that effortless cool factor California girls are known for. All our clothing is made here in Los Angeles. We buy locally knitted fabric and work with small factories that uphold ethical and sustainable standards. That way, BackBeatRags supports local makers and create jobs at every rung of the supply ladder, while also minimizing our environmental imprint. We incorporate environment-friendly practices in our designs by using low-impact goods like GOTS-certified organic cotton, recycled cotton, hemp, and tencel. We also use 100% post consumer recycled mailers and clothing bags for shipping.

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