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Store Description
GoPro is not just a brand; it’s a global movement that has redefined the way we capture and share our world in immersive and exhilarating ways. Our mission goes beyond creating cutting-edge products; it’s about celebrating the extraordinary and finding joy in the everyday. We believe that sharing and reliving our experiences enriches our lives, making them more meaningful and fun. We are not just a company; we are a force for positivity and a source of inspiration for countless individuals around the world.
At GoPro, our customers are the heart and soul of our brand. You are the ones who breathe life into our vision, and you inspire us to continuously innovate and push the boundaries of what’s possible. Your creativity, your adventures, and your stories are what fuel our passion for what we do. We see the world through your eyes, and it motivates us to do more, to create better, and to ensure that every group, every community, and every perspective is celebrated and represented in our journey.
Our story began in 2002 when our founder, Nick Woodman, embarked on a personal quest to capture the exhilaration of surfing and other adrenaline-pumping adventures in a way that had never been done before. His passion for photography and videography led to the creation of GoPro, and since then, we have become a symbol of relentless innovation and versatility. Our products are not just tools; they are enablers of your wildest dreams and the means to share your most cherished moments with the world.
But GoPro is more than just a brand; it’s a beacon of positivity. We believe in celebrating the awesome moments in life and inspiring people to pursue their passions, no matter how big or small. Our core values drive our work, and we are committed to being a global movement that champions shared experiences, diversity, inclusion, belonging, and equality.
Diversity is not just a word at GoPro; it’s a fundamental principle that guides our actions. We celebrate the experiences of individuals and communities who share our values of inclusivity and equality. We recognize that the richness of our world lies in its diversity, and we are dedicated to fostering an environment where everyone’s voice is heard, respected, and celebrated.
At GoPro, we are more than just a company that makes cameras and accessories; we are a community of individuals bound together by a shared love for life’s adventures, big and small. We are storytellers, dreamers, and doers who believe that the world is a better place when we connect and share our experiences. We are GoPro, and we love what we build, the stories we capture, and the people who make it all possible. Join us on our journey to celebrate life, diversity, and the shared experiences that bring us all together.
