Hudson was founded on the simple belief that making jeans is an art. We represented an idea that deeply opposed what people thought could or should be done with denim, and committed to a vision of creativity that would hopefully change minds.
Our commitment to creativity still underwrites everything we do. From redefining what denim can be to what it means for someone to put on a pair of Hudsons, the goal is always a tale of defiance – that’s our story. As such, we are profoundly drawn to other stories of change, stories of innovation, stories of adventure. Everything we do is to continue inspiring that Hudson spirit.