In 2004, Jack & Lily founder Brenda Buell was pregnant with her second child and still couldn’t find a quality pair of shoes for her little one, so she started sewing her own.
Brenda knew that children deserve better when it came to having shoes that supported healthy growing feet and that parents deserve high-quality products at honest prices.
Determined to do things differently, she knew to have high-quality, stylish footwear for babies and toddlers was important, but there was something else that mattered even more: the little feet wearing them.
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