Introducing award winning brightly colored NEON Litter – a superior-quality clumping silica gel cat litter that cats rave about. It’s soft on paws, controls odors, and dust-free. NEON Litter transforms a cat owner’s task of cleaning the litter box from mundane to fun! Super absorbent and safe NEON Litter comes in bright colors instead of the dull grey or brown colors of most litters. Not only does NEON outperform other litters it makes a fashion statement and allows creative cat owners a chance to make their cats “litter-art” to share on social media.