Born in the Swiss Alps, On set out in 2010 with a big ambition: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs – otherwise known as running on clouds. On’s radically different running technology, CloudTec®, is now patented worldwide. Eight years since the company launched, On is the fastest-growing running brand on the planet, having been embraced into the hearts, and onto the feet, of more than three million runners in over fifty countries. And there’s no sign of slowing down.