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You always know it when you see it, but it’s hard to put into words. As best we can though, the ethos of Texas is shooting straight, get it done right, treat your fellow man with respect, and always hold on to your principles. These characteristics aren’t limited to Texas, but we think they are in higher supply here than almost anywhere else in the world. That’s what leads to the Texas Standard ‘x-factor’ is our collective character of constantly striving for something bigger and better
