Wet n’ Wild fuses high-performance formulations with the hottest palettes to offer women a full range of superior cruelty-free cosmetics at an unbeatable value.
Save big on sale items from Wet n Wild! Take 20% off sale items with code EXTRA20WW by 4/25 to save!
Take 30% Off Eyes with Code EYE30W and Free Shipping on Orders Over $25!
Support the Animals with Wet N' Wild Cruelty-Free Collection from Ingredients to Testing with Free Shipping with All Orders Above $35!
Dewy or Matte? You decide! Wet n Wild's famous Photo Focus Foundation is Now Available in Dewy Style as well as Classic Matte!
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Try some new shades with the new and improved Color Icon 5 Pan Palette! A new buttery smooth vegan formula is available in 6 variants for just $3.99 each!
Update your eyeshadows with the new and improved Color Icon 10 Pan Palette! A new buttery smooth vegan formula is available in 4 variants for just $5.99 each!
Add a new tool to your makeup arsenal with Wet n Wild's BRAND NEW High on Lash Eyelash Curler, available for only $2.99!
Make your lashes pop like never before with Wet n Wild's NEW Big Poppa Mascara, only $5.99!
Looking for The Perfect Gift for That Beauty Lover in Your Life - Get Them a Wet N Wild Gift Card! Values Starting as Low as $5!
NEW from Wet n Wild: Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! Available now for $4.99 in 13 colors!
NEW from Wet n Wild: Our Prime Focus Glass Correct Primer, in two tinted formulas – the Green color corrects redness with Spirulina, and the Yellow brightens the appearance of skin with Vitamin C! Available now for $5.99!
NEW from Wet n Wild: Fast Dry AF Nail Color is the FASTEST – dries in 30 seconds and lasts up to 5 days! Available now for $3.99, in 18 colors!
Play Up your Dream Look with Wet n' Wild Fantasy Maker's collection with Free Shipping on all orders above $35!
Check out Wet N' Wild's Best Sellers Lineup from All Items Site Wide with Free Shipping with All Orders Above $35!
Become a Rebel with a Rose using Wet n' Wild's collection Rebel Rose from brushes to glosses with Free Shipping with all orders above $35!!