In 2009, Nicholas Hyde embarked on a transformative journey that would redefine his professional trajectory and pave the way for the establishment of Yune Yoga Company. Driven by a desire to escape the confines of an uninspiring advertising job, Nicholas took a bold leap into the unknown, founding his own graphic design company in Portland, Oregon, armed with nothing but passion and an innate artistic flair.
The turning point came when Nicholas, from the confines of his creative studio, crafted a fan-art poster that catapulted him into the realms of instant internet fame. This initial success provided the impetus for Nicholas to cultivate a dedicated fan base and cultivate the growth of his burgeoning graphic design business. Over the years, he honed his craft and gained invaluable experience, solidifying his status as an entrepreneur and creative visionary.
In a serendipitous twist, Nicholas’s entrepreneurial journey took an unexpected turn when he channeled his creativity into an unlikely canvas – a yoga mat. Spurred by the vision of enhancing a seemingly mundane item, he envisioned a fusion of art and utility. This venture, however, was not without its challenges. Undeterred, Nicholas delved into the intricacies of product design, manufacturing, and tech packs, guided by the expertise of his girlfriend, who played a pivotal role in steering him towards success.
The birth of Yune Yoga Company emerged from a process marked by rigorous product testing, a trial-and-error production order, and a fortuitous alliance with a local print house that salvaged the brand. Established in 2013, Yune Yoga adopted a light-hearted, expressive, and fun approach to the traditionally serene world of yoga, disrupting the industry with unexpected designs crafted in the heart of Oregon.
Since its inception, Yune Yoga has evolved into a well-established brand with a continually expanding product line. Despite its global reach, the brand remains deeply rooted in its origins, with a commitment to producing yoga mats and accessories in the same neighborhood where Nicholas first began his creative journey. The ethos of Yune Yoga revolves around more than just physical exercise; it encapsulates a holistic journey of self-discovery and connection with the mind, body, and spirit.
At Yune Yoga, our mission is to kindle the flame of individuality and creativity within each customer. We believe that yoga extends beyond the physical realm, representing a profound odyssey towards self-realization. Our dedication lies in providing high-quality, versatile, and stylized yoga mats and accessories that not only elevate your practice but also foster a deeper connection with yourself. Our ultimate goal is to empower you to embrace your unique self fully, facilitating new heights in your yoga journey. Join us in our collective mission to awaken creativity, embrace individuality, and experience the transformative power of yoga.